Wednesday, November 28, 2007
Safaricom Most Respected Company
In 2006, their profits translated to Kshs14,000/- a minute. In 2007, they were insanely higher.
Their not too pretty customer service seemed to be ignored as CEOs looked at those profits, kicked each other under the mahogany table, and checked the box with Safaricom's name.
Earlier in 2007, Safaricom got rid of the beautiful swoosh in their logo and replaced it with a not too pretty arc-y thing-y.
Beautiful choice of image for this ad. A little silhouetting of the lady carrying the trophy would have been a nice touch. The copy also needs some working - very clunky.