Wednesday, November 28, 2007

Barclays Most Respected Financial Institution

It's the time of the year when companies put out full page ads to spite their competitors.

The judge panel at the Most Respected Company of the Year Awards is made up of East African CEOs. So there might be the chance one will vote for another depending on their handicap on the green.

The big blue bank changed agencies earlier this year. Nice and simple concept from the big red agency off Lenana Road. The copy is brief and to the point, just the way it should be. Drop shadow on the trophy could have been done much better.

Will the ad make me move back to Barclays? I don't think so. But that wasn't the brief, was it?

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